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Tools to Support E-business
Šteigl, Martin ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
The aim of my masters thesis is to evaluate the possibilities of using modern electronic and online tools for a better functioning of the company. The main focus will be placed on company information system. Any found weaknesses of the current information system will be removed and there will be design of countermeasures to improve the situation and to achieve the optimal business conditions. Part of this work will also be evalution of other online tools, that can help company with its promotion and e-marketing. This work is for better illustration applied on a particular company, but the general procedures and analysis can be genereally applied to small and medium businesses.
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Proposal of Internet Promotion for E-commerce Solution
Němec, Pavel ; Kaňka, Mirek (referee) ; Luhan, Jan (advisor)
This master thesis deals with the issue of online promotion for a particular group of online shops. The first part deals with the clarification of concepts that are closely related to the given issue. The second part analyzes the current promotion of internet shops. In the design section there are several sub-proposals that lead to the improvement of e-shop promotion.
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Promotion of fair trade products in fitness nutrition in the Czech republic
Nováková, Alice
The aim of this bachelor thesis is the promotion of Fair trade goods to a broader spectrum of people via online fitness magazines. The thesis is divided into two parts. The first theoretical part provides information about fair trade and free trade, defines the basic concepts related to fair trade and also mentions the current problems. In the second, analytical part, the concrete situation of fair trade products in the Czech fitness community is discussed. It reveals how to promote fair trade products to a broad spectrum of customers. In the closing paragraphs of this work the whole plan is evaluated and recommendations are made whether to successfully implement the fair trade products or not.
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Proposal of Internet Promotion for E-commerce Solution
Němec, Pavel ; Kaňka, Mirek (referee) ; Luhan, Jan (advisor)
This master thesis deals with the issue of online promotion for a particular group of online shops. The first part deals with the clarification of concepts that are closely related to the given issue. The second part analyzes the current promotion of internet shops. In the design section there are several sub-proposals that lead to the improvement of e-shop promotion.
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Tools to Support E-business
Šteigl, Martin ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
The aim of my masters thesis is to evaluate the possibilities of using modern electronic and online tools for a better functioning of the company. The main focus will be placed on company information system. Any found weaknesses of the current information system will be removed and there will be design of countermeasures to improve the situation and to achieve the optimal business conditions. Part of this work will also be evalution of other online tools, that can help company with its promotion and e-marketing. This work is for better illustration applied on a particular company, but the general procedures and analysis can be genereally applied to small and medium businesses.
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The Internet as a tool of communication and business promotion
Procházková, Anna ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The paper deals with the Internet as a tool of business promotion and marketing communication. It contains a general definition of marketing communication, integrated communication and online communication. The paper partly deals with importance of the Internet, and its future as well. It provides an outline for the current use of the Internet as a medium for company's online presentation. The paper is in detail focusing on efficient design of websites, graphic and context advertising, advertising through social networks and online PR. The practical part includes the description of Internet utilization for marketing communication and promotion in the company Clever Decision. The aim of the paper is to assess the Internet as a medium which is nowadays becoming more and more favoured. The benefit of the paper is to make recommendations for the company, which should improve its online presentation and raise effectiveness of its marketing activities.
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